Please Note: I'm currently leading the design process for a brand new version of this editor, please read about that work and the new Design System in those other posts.
The core module of the Taopix Photo Commerce Platform, is this responsive, white-label photobook editor. It brings advanced design and editing features into a neat, easy-to-use web application.
The challenges of making it easy for consumers to create a well-designed photobook (and other photo-orientated products) are numerous, but great fun to tackle and very rewarding to solve. This project brought those challenges to smartphones for the first time for Taopix.
With the acceleration of consumers' shift to mobile already happening before this project started, ensuring a small screen experience delivered conversions for the Taopix merchants was a primary goal for this project. The Taopix Easy Editor has one of the most comprehensive, but simple and robust small screen experiences of any other application in the industry.
Involvement
- Multi-disciplined agile team leadership
- User and market research
- Collaborative design process management
- Multi-device UI build
- User testing and analysis
- Multi-device UI build