User-Centred Design Leadership
Good design leadership starts with curiosity, positivity, and an open mind. My approach focuses on creating a collaborative environment where ideas flow freely, and every voice is valued.
I encourage teams to explore problems deeply through research, co-creation workshops and iterative testing. This user-centred mindset ensures that every decision we make is rooted in genuine needs, balancing business goals with meaningful experiences.
I've led cross-functional teams through complex design challenges, always championing design thinking principles. From mapping customer journeys to running discovery sessions, I thrive on facilitating processes that turn challenges and ideas into clarity and innovation.
Product Strategy and Stakeholder Engagement
In my role as Head of Product Design for Taopix, I contribute to product strategy by delivering a vision for our direction and innovation to C-level teams, offering insights that inform and support strategic decision-making.
After delivery, it's also important to create good awareness of new features and functionality, both for internal understanding and to ensure customers can benefit properly from their introduction. I hold regular internal cross-team sharing sessions, and deliver customer webinars to help drive awareness and take-up.
