I take a lean, pragmatic approach to UX/UI design—focusing on getting practical, user-focused solutions in front of users and stakeholders quickly. The fastest way to a great product is through collaboration, rapid prototyping, and user feedback.
My practical strengths lie in conceptualising and prototyping complex journeys and interactions, typically using Axure or React/TypeScript. This allows for realistic user testing and provides high value design spec for the dev team.
I’ll adapt to whatever tools the project needs—what matters most to me is getting effective, user-approved solutions live as quickly as possible.
Design systems play a big role in my delivery process - a beautiful and appealing UI is extremely important but can also be achieved quickly with a good Design System and component library.
I led the introduction and creation of our bespoke Design System to enable our team to deliver polished, consistent UIs quickly and easily. This reduces time-to-market while maintaining high visual standards.
My experience and skills in front-end engineering, in particular React/Typescript and Tailwind CSS allow me to work closely with - or in - engineering teams to help realise the intended appearance and experience.
